Shem - Name (שם) In English, a "name" is simply an abstract title for a person. In Hebrew, however, it is soaked with deeper meaning: e.g. Adam (from the earth); Amos (troubled); Dani'el (God is my judge); Eliyahu (Elijah, the Lord is my God); Yirmeyahu (Jeremiah, sent by God); Ruti (Ruth, my companion) and Yeshua (God's salvation). Interestingly, anti-Semitism in modern Hebrew is "anti-Shemi", literally "anti-My name". So, when we link "berech / baruch" (see above) with "shem", we can see that "Baruch ha  Shem" (Bless the Name), literally means "Bless The Lord", which itself is the third person singular of the verb "to be" (h-y-h in consonants) and means "HE IS" in Hebrew. So we do not worship any old god, but we worship the God of Israel; the God of Abraham, Isaac and Jacob - "HE - WHO - IS" - the eternal, everlasting, mysterious, creator of the universe, the divine power that is, was, and will be to come.